Derek has a great little article about TinEye and the future of image recognition driven search over at About the Image. Since the launch of TinEye I have been keeping an eye out for images that I constantly see being used in outreach and marketing campaigns and I have noticed quite a few Everywhere Girls. I am very tempted to start a TinEye tracker just for business women with glasses or a girl blowing a dandelion used in the world of advertising. I am sure it would make for a few entertaining blog posts!
Derek’s article reminds me of Emily Steel’s article in the Wall Street Journal: When Marketers See Double.
TinEye is gaming changing, not only because it is a reverse image search engine: ie you give it an image as a search input to start your image search, but because it is the first search engine to allow you to actually see how an image is being used. It drives home the notion of image accountability and integrity.
[to be continued]
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