- To pose, perchance to sleeveface…
As we mentioned last week, the sleeveface contest at the idéeplex during our TinEye Music beta release party was a ton of fun. Now it’s time to select the winners of our sleeveface-off.
To // Sleeveface // : one or more persons obscuring or augmenting any part of their body or bodies with record sleeve(s) causing an illusion.
Here’s the official “How to Sleeveface” video:
As we told our friends at the iParty, the best of the sleeveface snapshots will win a prize. Jen Dodd clearly pulled off a winning sleeveface with her Nina Hagen look below, so she’s queued up for a prize for sure.
Who else do you think deserves a little something for their sleevefacing efforts? Leave us your comments with your top two picks from the photos below and we’ll tally up the votes and award two more prizes.
Steve Jobs says “there’s one more thing…”
Alannah Myles looking fierce
Superman at the idéeplex (looking a little blurry!)
Bob Marley contemplates image search
J.Lo poses (FYI, it’s Amber!)
Sarah Palin is pro-Heineken, gosh darn it!
Okay, so those are our contestants for the prizes. But wait! I have a few more snaps for you - here are the idéalists avoiding work on a Friday afternoon by sleevefacing:
Prince gives idée the thumbs up
Lennon gets serious about image search
Lookin’ fine Barry…
Having a Sheryl Crow moment
Uhm, Leila… that’s not *quite* right!

- That’s better!
If you are diggin’ the sleeveface you can see more on Flickr and Facebook. Even fashion designer Karl Lagerfeld is into sleeveface (kind of anyway).
Happy sleevefacing friends! If you try it out remember to post a link to your photos in the comments, we’d love to see them.
- Toronto AWS Start-Up Tour
Last week we gave you a heads up about the upcoming AWS Start-Up Tour. Here are a few more details about the Toronto stop.The team from Amazon will be in town on September 15th (that’s been changed from the 16th) and our CEO and CTO will be speaking at the half-day meet and learn event showcasing companies and technologies that use AWS services.
Last year’s AWS Start-Up Tour featured AideRSS, Geezeo, Renkoo, SmugMug, Slideshare, Animoto, Ooyala and more. You can check out a number of their presentations from the 2007 tour over on slideshare.
If you are interested in attending this year’s event here in Toronto, head on over to the Start-Up Tour site to learn a bit more or register today.
Where: MaRS Discovery Centre
Who: Local CEOs, CTOs, founders of start-ups and investors
When: 2pm-5pm, followed by a networking reception
Event Schedule:
2:00-2:20 Opening Statements by Adam Selipsky, VP, Amazon Web Services
2:20-3:00 AWS Presentation by Mike Culver, Evangelist, Amazon Web Services
3:15-4:05 Presentations:
Carlos Barrettara, Co-Founder, Polar Mobile
Ilya Grigorik, Co-Founder, AideRSS
Chris Thiessen, Founder, Zoomii
Leila Boujnane, Chief Executive Officer, Idee Inc. (that’s us!)
Farhan Thawar, Chief Software Architect, I Love Rewards4:05-4:35 Q&A
4:35-5:00 Closing Statements by Adam Selipsky, VP, Amazon Web Services
5:00-7:00 Cocktail/Networking Reception
If that doesn’t sound like a slam-dunk of an event for start-ups in the early stages of a project that might benefit from the AWS offerings, I don’t know what would. See you there!
- The AWS Start-Up Tour comes to Toronto

Amazon’s Web Services Start-Up Tour will be stopping in Toronto this month for a half-day meet, greet and learn event. Idée’s CTO Paul Bloore and CEO Leila Boujnane have been tapped to present to entrepreneurs and developers interested in learning more about how local startups have been innovating on the AWS platform.
From Amazon:
What does every tech start-up need, besides a great idea? The ability to scale their business and their infrastructure – on demand. Amazon Web Services provides entrepreneurs access to Amazon’s robust infrastructure and technological resources via services such as Amazon EC2 and Amazon S3.
Amazon Web Services is holding several half-day events, in start-up “hot spots” around the country. Come learn how Amazon Web Services empowers entrepreneurship, innovation and sustainable growth.
The AWS Start-Up Tour is a great opportunity for founders and leaders of start-up/early-stage companies and VCs to find out more about Amazon Web Services through the real-world experiences of others who have developed unique and creative ideas that incorporate the AWS platform (like our recently released image search engine, TinEye).
The event will be held on September 15th from 2-5pm and ends with a cocktail/networking reception from 5-7pm.
Involved with or thinking about a project that might benefit from the AWS offerings? This event might be for you. Learn more or RSVP. Don’t forget to say hello to our CEO and CTO while you’re there!


